Mende Group / Identity
An executive, minimal identity system developed through logo exploration and a broader brand presentation.
Mende Group was approached as a corporate identity with an understated visual presence. The work explores a logo and the surrounding system that allows it to behave consistently across business communication.
The design direction emphasises proportion, restraint and legibility. A mark has to remain useful on a document or a small digital surface as well as in a presentation. That makes typography, spacing and the relationship between the name and symbol central to the work.
The documented output is identity development. Final implementation across an organisation's operations and any commercial results remain distinct from the design record.