Karimi Styles
A crochet-fashion identity explored through logos, image direction and an Embu Fashion Week lookbook.
Karimi Styles brings handmade crochet into a coherent visual presentation. The work includes logo exploration and refinement, image treatment, mannequin-led product presentation and an Embu Fashion Week lookbook with accompanying story formats.
The design problem is to make the craft legible without stripping away its material character. Garments, texture and silhouette should lead; the identity and page structure provide continuity across a collection. The project offers a fashion-specific example of art direction moving between a mark, an image and an editorial sequence.
Recovered deliverables establish the design work. Runway participation, garment sales and campaign performance require separate confirmation before appearing as case-study outcomes.