How About Lunch?
An original Kenyan comedy concept about modern relationships and social expectations, developed further as branded entertainment.
How About Lunch? began as an original comedy idea rooted in relationships and social expectations. Its development into a Core Balance Studio branded-entertainment format explores how a story can carry an audience's interest while also belonging to a commercial context.
The documented work includes the core concept, character direction, episode format, campaign strategy, production model and a system of shorter derivatives. The creative problem is to make the primary episode worth watching before asking it to perform as marketing. The commercial packaging gives the production different scales without pretending those scales have already been commissioned or filmed.
This record distinguishes concept and written development from a completed television or online season. It connects the original screen practice to the selected commercial work, while keeping the claim about what was actually made precise.